Decision Journey Example · V1
Complete Worked Example
A reference walkthrough showing the full Arceon journey from router to Decision Record.
Reference idea
Idea: a curated comparison database of remote bookkeeping and accounting tools for small businesses.
This example could plausibly become a Directory/Database, Authority Website, Digital Product, or later SaaS path.
1. Router Result
- Best Starting Point: ADA-BM-0001 — Directory/Database Business.
- Also Worth Comparing: ADA-BM-0002 — Authority Website.
- Possible Later Path: ADA-BM-0003 — Digital Product Business.
- Not Ideal Yet: ADA-BM-0004 — SaaS Business.
Why: the core asset is structured comparison data, not software yet.
2. Selected ADA
Selected ADA: ADA-BM-0001 — Should You Build a Directory/Database Business?
Recommendation: 🟡 Validate First.
3. Five-Signal Demand Check
Example score: 11 / 15. Promising, but trust-preserving monetization needs caution.
4. Opportunity Scorecard
Example score: 31 / 50. Proceed carefully. Strengths: information friction, founder fit, compounding data potential. Weaknesses: monetization integrity, broad audience, payment evidence.
5. Validation Playbook
| Assumption | Test | Success condition |
|---|---|---|
| Small businesses struggle repeatedly to choose bookkeeping tools. | Forum/search scan + 10 user conversations. | Repeated specific pain from target users. |
| A transparent database would be trusted more than generic review sites. | Show a 20-tool sample database. | Users say it helps them shortlist faster. |
| A narrow segment can be reached cost-effectively. | Publish sample and measure qualified engagement. | Waitlist, replies, shares, or usage. |
6. Go / No-Go Decision
Final recommendation: 🟡 Gather More Evidence.
Why: demand and trust signals are promising, but payment/engagement and distribution evidence remain too weak for a build commitment.
Recommended next action: publish the 20-tool sample for one narrow segment and measure qualified engagement before deciding whether to build.
7. Decision Record Output
Selected ADA: ADA-BM-0001. Secondary ADA: ADA-BM-0002. Demand score: 11/15. Opportunity score: 31/50. Confidence: Medium. Final recommendation: 🟡 Gather More Evidence.
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